However, the smell is not really to bear. As a chemist, you are for perhaps sensitized, but that's not healthy and it will probably use the cheapest (and often also poisonous) plasticizer in the manufacture, you could get. The smell is indeed the 'airing' something back, but then come indoors again. For purely private purposes perhaps to bear, but once you get photographed with friends and acquaintances or to celebrate, I find it unreasonable. Said studio quality I can not confirm, therefore.
Update December 2013
After 1.5 a the smell is still somewhat noticeable, fortunately, despite now verflogenem plasticizer the plasticity of the material is still sufficient.