My natural hair color is what is called also Straßenköter blond in the vernacular. Is not at all !! Therefore I dye actually as long as I can remember always blond, nice and cool and bright. Always had bought my hair color from the drugstore to date and wanted to do something good happens to. In this photo color looks really hammer out. Beautiful platinum blonde with no yellow tinge. Property me also cater developer of Wella bought with 12%. So, now should not go wrong really. Did everything exactly as directed. After the specified 60 min. Exposure time I went back into the bathroom and wondered about this but very dark vision. Ok no need to worry I thought. First wash thoroughly. Unfortunately, it was also not really bright. I was darker than before and had a rich blue tint in her hair, which then fortunately was gradually washed out. But the result was far from what I expected. All thing I have to say that the color is very caring and also does not burn. I have then again a so-called. Professional hair color ordered, since I had still left a lot of the developer. This time, however, L'Oréal namely Majiblond 901S. By that I am fully satisfied. Beautiful clear light blonde without yellow tinge. So in the end all is well.