This tape is mentioned in the product description, 255 cm long. On the back is the scale in inches (100). Both scales have the zero at the same end. The tape is very soft and flexible. Color yellow, the measurement lines and numbers are printed in black. Dividing up mm or 1/8 in. The labeling of the inch-side is in lovely large easy to read numbers. The numbers of centimeter-marking are naturally smaller, but unfortunately also in a narrow, not very easy to read and not just aesthetic type. I rolled the tape and once tightened strongly, and afterwards the scale and the numbers were on a length of about 15 cm thick blurred. That makes me doubt the durability of the measuring tape and the printed scale. When unpacking me also noticed an unpleasant pungent plastic odor even after 3 days airing yet is unfortunately much weaker.
Made in China
A big plus is the length of 255 cm. This makes it much more versatile than a normal tape of 150 cm, and not as hard as a ruler ... :-) What yes next to the inch scale was one reason why I have 4.50 spent.