This kit is perfect for starting with the Arduino concept. It contains a lot of great fun and sensors to make mounting pile. As always, it will however require a minimum of electronic and electrical knowledge and some research on the net to find the tutorials that will help you get started. Programming is derived from the C (actually it's C) but in its simplest form therefore quite easy to access.
With no experience in Arduiono we were able to quickly make simple and very fun montages (Christmas wreath type).