Very informative ... 17

I wish I had had this book during my studies: building its discourses, its support, highlight the About / product ... This book details a number of little tricks "all animals" to do well and get the message to get the public "in the pocket" ...

Yes, the book is centered on Steve Jobs but at the same time, it is in the title ... And the famous Keynote owe much to that character unconventional, marketing genius that has often been right on the major trends computers, even advancing against the tide ...