The lights give off a relatively warm light that I find enjoyable. This is of course relative. subjective, but the light is never cold or has a blue tint.
The beam is visible less than a halogen lamp of this type, but also in order because of the construction.
The brightness is somewhere between a 25 and 40 watt light bulb.
At first glance, so everything is OK. Follow long-term experience when it finally time is (3-6 months).
UPDATE 20/11/2012: As my two LED spotlight until now function properly, I ordered two more that illuminate now my kitchen in one, in my opinion, enough bright warm white light.
UPDATE 08/26/2013: All four purchased from me lights still work without flaws or the like.
UPDATE 05/05/2015: All four purchased from me lights still work without flaws or the like.