What are these fake reviews here?

What are these fake reviews here?

Firesteel Army black - gives you security, no matter where you are - mischmetal rod works when wet and with wind - This fire starter you can easily start a fire - 9 cm long friction surface - The last Firesteel, you will need - holds up to 15000 ignitions
Buy at Amazon.com

Customer Review

Almost all reviews here (so about 80%) are written by people who
a) have made a total of only 1 review under her pseudonym here on Amazon (and precisely this one)
b) the most in the period from July to August 2014
c) - even if they have evaluated two other products (peculiar way always the same walking sticks) - have always awarded 5 stars - never less

The sees everything from completely faked.
The very simple reason, the goods shall pass away from me.
Obviously, the provider attempts through the reviews to achieve a sales increase here.

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