The processing and used external materials appear to be of high quality and well worth the money. The charge indicator is designed as a light ring on the connector top (in the photo the big white ring around the logo) (white = off, red = 12V, orange = invites, green = loaded) and looks very good.
The cable is relatively short (about 15-20cm), but as a spiral. Up to a car mount for iPhone / iPod at the windshield but it is likely to be very scarce.