First to all other review here. It is clear that the color never been as on the packaging, as it can vary because each hair is different. In the one it gets dark and purple at the other lighter and more red. That depends entirely on the hair types and of course on the starting hair color and whether the hair has been previously colored times or not. When it is the color used three to four times, sooner or later do as you want it or presented. And on the subject after a while it is red, which is also normal. Every color fades especially "unnatural" colors. Black dyed hair is even more brown after some time. Especially when the sun and wash frequently.