Very fun, especially at the beginning!

This book is very interesting and very fun, especially at first. Indeed, Beigbeder describes very well fall into madness of a publicist, and I like the commercials rather well imagine that his character ;-) Nevertheless, I must admit that the first part is the most interesting, the second (I speaks chapters whose title is plural ...) is running out of steam somewhat. Nevertheless we do not lose the attachment one has for the character, and that's what it takes!