Well me at least like the renunciation of petroleum (derivatives) and the use of at least one organically grown plant material.
Less good, I like the fact that just one of the many plant extracts derived from the organic farming and will continue to use cheap preservatives (methyl paraben). The tube size is the way noramlerweise filled with Florena with 75ml, but here are only 50ml in it - so it's a clear sham.
So it is a step in the right direction for Florena (Nivea / Beiersdorf), away from cheap industrial product toward something higher alloyed .. but still they are not on target.