Anyone who leads a company should have read the

Everything you read in the book, is actually common sense. Nothing is presented, from which a reasonable person would not say anyway: Yes, so we do it. But with all kinds of Management currents, windy business practices, strategic "Moves", wily marketing strategies and wild Akqusitionen you often see no more clearly.
The good thing is, Collins has the whole investigated and found meticulously: The best one drives but as you would imagine a normal person also:
* First to the company rather than to think of themselves as CEO
Take * Describing himself as CEO not too important
* Clear commitment to corporate goals
* Primary care to a good cast
* Nothing to talk nice
Do not lose the faith *
* Concentrate on that in which one is really good
Be * Disciplined
* Do not use technology for its own sake