The brightest minds are said to always know how to express their ideas with great clarity. With Pierre Rabhi, this is the case. Cantor of voluntary simplicity (he calls more precisely "Happy Sobriety"), the idea is simple, and we must take that as a great compliment. It reminds us of the evidences that we have unfortunately forgotten, as this materialistic society of consumerism (and advertising) has us well washed brains. Happiness is not in the "ever" and it should be recalled often, especially the new generation.