A critical a little hard but I hated the publicity stunt on Wattpad. Notice to publishers: not the right tactic! The idea could have been good but remember that there, young women (mostly) dream of accessing self-publishing as well. So when a published author and widely supported in terms of advertising (posters etc ...) just post some chapters and asks readers to buy the book if they want later and then never returns at all afterwards and do maintains more contact with participants: ho hum.
That is the flick of passage mouth that seemed important to clarify because at the outset, I was deflected against the book and that's a shame.