Captivating 45

Walter Isaacson sest made a specialty of biographies and books on Benjamin Franklin, Albert Einstein or even Henry Kissinger are, still today, authority. To read this fat pad on one of the men who probably will mark a long history of very recent high technology and the great epics capitalists from Silicon Valley, one understands why Jobs has absolutely insisted that it Isaacson who realizes this biography.

Yet the author has hesitated despite the insistence of the wife of Jobs and nest quaprès have received the assurance of being able to write what he wanted without censorship, to give the most truthful picture possible on a global icon that he finally agreed after much hesitations and discussions.

Both warn you straight away: once in this book, you will be fascinated to the point of no longer get to leave, den dream at night, BE haunted by a man who had the incredible ability to make possible the impossible, and get the dexiger other the best of themselves, without concessions, all thanks to what his entourage called his "reality distortion field". An ability to twist his look in yours until you bend an iron will to match is the dream and reality sil had to physically take this position (within the meaning of science) or philosophically virtually impossible.

Following stepper Steve Jobs, one understands what made Apple and Pixar both extraordinary achievements. This is learning from its failures, in nacceptant no compromise, placing art and technology at the crossroads, imagining new uses that would revolutionize personal computing, film animation, music, newspapers and editing, choosing a strategy integrated in a closed and coherent world, the Apple in sentourant always the best that Jobs has forged its success.

So the man was unlivable, mercurial, capable of any manipulation to get his way. But to have rubbed a lot of big bosses in the world of high technology, I can tell you that this is an almost indispensable feature to scan competition and bend the inevitable resistance to change that are programmed dead businesses operating in a volatile environment complex and never stable.

So do not pass judgment on the man who was what it was, with its numerous and through its immense visionary qualities of artists, mans marketing, dhommes formidable negotiator and leader. Keep in mind that it has only been one of those who, with a few others at the same time, made us switch the classical world to the digital world by placing the sake of beauty, of absolute perfection in the center of its approach. He was also the one who passionately loved his wife thanks to which, as he and Gates lavoueront during their last conversation, he did not become crazy, although often he made life impossible. He was the one who tried, with varying success, despite BE a father first girl that he gave up, as he was, before reconnect with her later. It was an extremely complex dune man, full of contradictions, determined to change humanity through products that make life more beautiful because richer experiences provide a battalion licked products, beautiful, simple to use. He alone makes it so successfully and carrying out five major transformations in the micro-computer, film, media, music and editing. Hats off and congratulations to Mr Jobs Mr Isaacson for his extraordinary and indispensable biography!

Published by Editions JC Lattes 2011 669 pages

Find my reading notes on thierrycollet-cetalir.blogspot.com