"[] It is interesting to think about how brands have become a form of social communication. "He said, before net stop and move on to something else. For the first idea of this book, this is to present a panorama of advertising saucissonnant the 100 ideas, or concepts, or media, or technology, or part of the creative process, or, in fact, a little nimporte what, and each having a two-page, two or three columns of text and illustrations. Do not bother looking dy long analyzes, this is not the place. However, despite the somewhat messy character of this catalog, each of these, say, stuff, presented with relevance in a simple and effective language. The book layout is functional but very clear, perfectly legible.