Chic Magnet keyholder with potential to improve

I was looking for a simple solution that lying around in the hallway key to stow hand and tidy. A magnetic board seemed like a good solution and the key board FLUX-objects in the photo looked exactly after from what I had imagined. Slightly disappointed I when I saw the magnetic board in natura was. What are looking for a cheap solution for the small neodymium magnets glued (d = 19 mm, h = 8 mm) on the back ??! 5 circular magnet at a distance of more than 5 cm should give the Board magnetic force, with the result that metal objects are drawn on the felt side precisely on these issues - so no highly uniform magnetization of the metal plate. By the thickness of the disc magnets the board is now also about 1 cm from the wall, which optically not just looks great. It is held by two additional flat neodymium magnets, (something a little thicker but in the way) adhere to the two wall-mounted round metal washers. For 35 because I had expected a slightly more elegant solution, especially since you flatter neodymium magnets (d = 20 mm, h = 2mm at 8kg adhesive force) can acquire already in the cent range. So a more dense occupation with magnets and smaller wall spacing would be quite feasible.
Overall, the Board is good processed (metal plate, felt mat), with me but lacked a 5 by felt pads that are aufgklebt to rückseitgien magnets to protect the wall.
Essentially, the Board fulfills its purpose - together key and keep it handy - but the two point loss I admit, because no picture is shown from the back in the supply and the uneven magnetization of the boards from the description not apparent.

Addition:
The two small enclosed dowels and screws require in fact a very stable surface to the train to keep on board (which as I said yes against the wall only by adhesion to two metal disks).