The cleaning effect of toothpaste I think is excellent. The teeth feel after brushing very smooth; at the same time you have but by no means feel that the toothpaste could chafe or any aggressive act on the enamel or gums. On the fairly large abrasive particles have to be getting used to, added. The first time, it feels strange but crumbly in the mouth to. Me personally but it has not disrupted after a short time. It predominates just very quickly the very pleasant cleaning effect. As for the taste, I have to say that the product is not quite as fresh comes along, as I would wish it to me. However, as I anyway use a mouthwash after brushing, I find it not so tragic. I could, however, imagine that many users of the taste at first could not be too done to me. It is definitely not a product that ensures excessively fresh breath.