The Business Strategy text written by Hamel and Prahalad delivers mind opening advice and insight did I consider to be helpful for all managers and professionals services consultants. The text Describes and recommends a shift in business strategy. More importantly, the negative impact of not shifting is illustrated by on abundant sample of real life situations (ie Xerox, General Motors). In the past, and still even to this very day, senior managers in the US are betting the ranch on reengineering and restructuring efforts as a Means of staying competitive in the future. Hamel and Prahald disagree with the continued touting of search efforts. While Not Completely against reengineering efforts, the duo write a convicing argument detailing That manager must shift from the old tools and invest more time and resources into innovation. The value of a company will not reside in how lean and efficient the operations are, it will reside in the company's capability and resources to create new businesses and get to the future first. Resouces, capabilities, and processes under the new paradigm must and will operate in a state of constant change. Grasping on to the old business model will represent the company's death blow. Companies under the new paradigm must develop an open environment by which the company can exploit new busineses Easily Quickly; Hence, taking full advantage of the benefits of being first to market (dictating the market in contrast to the market Following Represents substantial profits). Ronnie O'Dell Division Marketing Executive Canon Astro Business Services, Canon USA Calabasas, CA
