Big fan of the publishing house Pearson, I did not doubt for a second the quality of this book, I am a consultant in strategy, and I dedicated my approach to everything breaking phenomenon leading to such strategies 'Blue Ocean'. This book is full playful and eventually gathers all the main lines of analysis to an economic model.
The content is tip top, HOWEVER, AND HERE IS WHY I DO NOT PUT MORE THAN 3 STARS, BINDING IS VERY POOR AND PAGES TO TAKE OFF TO AN and that I do not like.