Could be faster.

The write rate is below average for a USB 3.0 product. The read speed is, however, (for the price) really ok.
How often already been used in times of huge USB hard drives USB flash drives? The main application for USB sticks are just: friends quickly give to a backup file of XY, or shoveling a few MP3s on the stick in order to listen in the car.
For me the latter was important, and it does what I expected from the product, good. The materials used are top quality and I hope that the stick with me a few more years.

The choice of color for the 16GB version is possibly questionable (Pink). My girlfriend is celebrating the color, me as a color-blind, it is not matter anyway: D