The packaging and shipping as always top. The hair dryer itself does what it should. It dries the hair. Even with my long hair is the wonderfully fast. Whether the ionic function which brings I can not say exactly. I notice no difference. But what I really think is great, which is not really hot the hair dryer itself and so I can burn it during or after blow-drying the hair to touch even the top of the shaft without my fingers. In addition, the hair dryer is much lighter than my old. I'm very satisfied.