the ingredient list is decent and it's a real Monoi Oil (tiare flower maceration in coconut oil) not like some pseudo-organic brands like Leah who sell Monoi oil and is realizes that this is sunflower oil or other coconut with a little ... short Hei Poa specializes long is still as effective and qualitative. THE bottle is thus less polluting than plastic glass and coconut oil is super moisturizing and nourishing. Personally, I mixed with the same amount of aloe vera, making it a perfect blend of acid and basic for my dry skin blonde.