... There are a dime a dozen. But it's good that they find themselves - in other words, much of what you will find in this book, is completely obvious - new knowledge does not bring the reading but. However, it is often worth a lot, all over again to read at a glance at it to be able to run fast in mind. The book offers nearly 130 pages of the text, which revolves around advertising / brand awareness, even several images that illustrate the text in literally and support. In sum probably a small but interesting book that but in my opinion it suffers precisely what it transported: It turns itself on such a high pedestal that it can not meet these expectations. And there is an entire chapter in the book entitled "Do not promise what you can not deliver."
