This is my 3rd Mixer and finally I have found one that is decently designed. After the other two is to have given up the ghost after less than 4 weeks of this device really robust. I use it ca.5x week to make smoothies and of course also throw frozen fruit and ice cubes with pure. The Mixer not itches and I have it now for 2 months in operation. Once at the other mixer shaft-hub connections have pulverized, I must say that this device is perfectly designed and in this region has no weaknesses. Moreover, I have also found that the higher performance of the mixer produces significant more pleasant and creamier smoothies. In addition, it is very easy to clean, rinse again and good, the other mixer had to disassemble almost daily in order to clean completely. The only thing that would be nice is a tool with two pins for easy disassembly of the lower disc, but I'm building me fix itself.