And you do not have the courage to read Jeff Jarvis in English? So here is a faithful translation, which must Francis Druel for which the internet does not have many secrets ...
"Google is not the enemy. Google is the key to understanding the new economy and the new world that opens." Thus begins the book that tends to explain the Google method applied to other sectors would be a guarantee of growth.
Many examples demonstrate that the innovative approach is the key to success of Google: dare to think differently and implement. What is not excluded, either, chess (you know Facebook Orkut but probably not ...)
But this is not a book of ready-made, simply reflections blanks that should inspire you in your work.
Come now to imagine what else to do better!