It was for me the first time I rode a Lego game and I have to admit I took over an hour for a satisfactory result.
I enjoyed the choice of color dominates, purple, thus avoiding the girly pink that characterizes too some toys for girls.
The accessories are numerous, realistic, and some are mini mini, diffiles to handle even by an adult (or my fine motor skills is average ...). The house can be mounted in two different configurations and includes the three characters used to invent stories immediately without having to perform additional purchase.
My traditional side might do me prefer a more traditional dollhouse and wood for my children when they are old enough to play Lego (for now, the oldest discovered the Playmobil, much easier to handle) but the price will be higher. Plastic has clear advantages ...