The effect of the oil is as you would expect that - but I do not think you would, for example, achieve poorer results with olive oil. The beard is more pliable and is nice after brushing / combing on. Unfortunately, the oil smells extremely rosemary. The smell already spoiled me for 2 days, the desire for the oil and I use it now reluctantly. Now I only have a goatee and therefore need only a few drops. I do not like to imagine how Beard carrier deal with the stuff. The scent evaporates relatively quickly, however. The price is in the light of the penetrating odor to justify in my eyes with anything (especially as he moves for the product anyway in the top segment). For me is no longer in question.