The negatives outweigh however: the material (according to package "soft, conformable silicone") is so soft that it can be a normal strong power cables (eg for floor lamps) hardly tame. For thinner USB cables or the like, it is already working more. At the Hanover Fair I once bought an optically same cable reel (for multiple price), which is carried out in much greater quality. That was something I had expected.
Supplement: The reel is provided with a white informal term "goobay".
If the price is not worth the return. Despite the low price, there is of me only 2 stars. Dear producers, if you have a stronger design in the program, I'll buy this love with you.