The "normal" Swiffer are for me has long been an important tool for cleaning dust, because the dust so really completely absorbs and not partially back and pushes or whirls. In particular, it will bring the dust with it from cracks and folds, such as leather furniture. This model has a much longer stalk than the "normal" Swiffer and therefore highly increases the range, which probably is good for everyone, but especially for smaller people to whom I belong.