Can you Imagine That today in December 2007 some people still believe (and publicly state it) thatthere is some kind of a trade-off between economic growth and ecology? The authors of this book demonstrate very Practically why it is not true. The Proposed solutions are not in the form of binding constraints and the examples taken by the authors come from Their Own (very successful) professional experience. Their have had as client A Gigantic Automobile Corporation of Detroit as well as a textile manufacturer from Switzerland and to some extend Nike. They all have in common greater productivity, and Increased Health standard for worker and clients and very significant cost cut. Get Introduced to the concepts of downcycling and (genuine) recycling. The main point of the authors is That We Should switch from a "one size fits all" standardized world to a "haute couture" highly engineered, customized and creative world. The book, the object in itself, illustrate Their point and shows how consequent They are with the ideas the propose us. By the way, I just saw Brad Pitt on TV, working hand in hand with one of the authors of the book (William McDonough) to Provide New Generation Homes and utilities for the victims of Katrina.
