The prices for the genuine Epson ink are really high. If one waits for the right time, then you can see the original ink buy something cheaper than outside retail here at Amazon. But why spend so much money, when there are much cheaper inks? Whoever takes a look my reviews, will soon discover that I have unfortunately already made experience with cheap ink and thus my Epson TW700 have wrecked. That is for the current TW730 only original ink, even if it is slightly more expensive.