The pros: individual pouch packaging so easy dosing (1 sachet = 1 daily bowl) and the content fresh. Practice also takeaway at the weekend. Regarding taste, this brand is the favorite of my cat that is hard also. Finally, great price on Amazon when compared to that of supermarkets. The -: this very smell and appearance in the bowl in the evening (but these are considerations that do not seem to be a problem in my chat ;-))