I was looking for a heating pad, which is also in the application against back pain according to warm. The Breuer heating pad is nice and fluffy and the ability to remove the power cord comes in handy. Unfortunately, the heating pad is not as warm or hot, even at the highest level that it could relieve back pain in corresponding application (at least for me). It is max. "Lukewarm"! Thus, I have sent the pillow back. After further research I have alternatively ordered me the Bosch PFP1037 what lt. Reviews should be hot. And really, the Bosch heating pad is much warmer and met my expectations better. This means EU Directive or not, the Bosch heating pad is also sold in the EU and is much warmer at level 3. Why not go now when Breuer?