Format nice, pleasant reading.

The book Simon Vesker on advertising is an easy and enjoyable read. The large format facilitates the visualization of many commercials illustrations. The book covers almost all the concepts that relate to advertising to the modern use of Twitter and Big Data.

However, a French player will often be put off by the fact that almost all of the examples are from American advertisements, not everyone will speak to him. We would have liked the book to be adapted to the culture pub player.
Furthermore, each concept is explained quickly, in one page. It's perfect for a quick tour of this universe, but it seems to me that the really interested reader go hungry.