Foundation stone laid of manipulation techniques for politics, business and interest groups

Deeply strange seems to this in 1928, first published work of the gurus of public relations, in which he offers an interested audience from business and politics, the basics of steering and influencing people.
Originally, the chapters were thought of journals for industry and potential customers and peppered with examples of the remarkable career of the author. But in the spirit of optimizing the products were both to manifest the positivity of public relations as well as to an advertising leaflet for Bernays himself.
Had the techniques of creeping manipulation been used for shaping opinions only to increase sales success, they could be as subtle, but except for the family budget, define harmless source of revenue.
The problem lies in the applicability to policy, as demonstrated impressively and atrocious since the advent of concepts. Like few other plants capable of the book in the hands of warmongers and aspiring dictators to better, more efficient implementation of their plans for world domination. It only lacked that Bernays also for examples of the how Scheme I eliminate the aid initially democratic principles, the political opposition and hebele the Constitution to take over power in the wake of confusion and a terror state to establish in his work embedded would , He did not have to, because a great admirer of the Jews Bernays took him from this work. Joseph Goebbels.
If one bears in mind that it will have been 90 years since the publication soon of the book, you can a burgeoning unease including goosebumps suppress difficult. This awesome diabolical concepts were already without electronic aids from a terrifying efficiency. With the parallel development of increasingly sophisticated public relations techniques and the digital revolution influencing mechanisms get closer and closer to the level of perfection. Combined with ever more powerful computers, big data, area-wide monitoring, alarming political tendencies in Western democracies and the rise of populism and religious fundamentalism is a worrying development. Thanks to computer support, empirical, probability, statistics and company can be any desired scenarios, options and desired end results vary flexible, adapted to the circumstances and to implement in the shortest possible time.
The thesis of the steering of the masses through intelligent and well-intentioned elites to the delight of all concerned is a double-edged sword. Power is a state of the heated, not necessarily by thinking or personal opinion, but rather precisely characterized by influencing mood of the nation's soul depends on the risk of conflict and national discrepancies increases considerably. That is in the broadest sense of democratic practice than the alternative, but unfortunately just not better. Faced with this frustrating fact desperate for many wise men from the fields of sociology, ethics, anthropology and psychology. If the steering by the elites that the abuse of power just so incites better than mob rule under the command of those who yell at demagogischsten?
Unlike other, critical scientists Bernays regarded his profession as a positive for all involved endeavor. He his life for a code of conduct in the PR industry campaigned and its work for the tobacco lobby, after he learned of the harm caused by smoking, set, can be ambivalent relationship to the truth is difficult to assess.
The fact that the chapter on social services, the arts and sciences as act subsequently added distractions, speaks volumes. Not only that they are kept relatively short and do without examples or appreciable content. No, they appear rather also as a lamination of the true intentions under the guise of Offerierung of options for charitable purposes. Because due to Bernays razor-sharp intelligence can classify the likelihood he would have been convinced of the good intentions of its clientele, in the realm of myth.
Especially because an unwholesome until today ravages uneinschätzbaren extent causative, dogma springs from the pages of the book. The outrageous, but unfortunately ascended to doctrine insanity, in a free market would lügende manufacturer of consenting, informed clients freely selected out by a kind of survival of the most respectable by Darwin, crowded and ruined by the market. Because the spread of these same companies embassies it would be possible to classify them as good or bad. As entertaining tales, gruesome in reality.