It is true that at the time of the internet we are drowning in images and as we move from one to the other without thinking too much.
On paper work we are entitled to expect a little more, then I thought.
Apart from an introduction of a few lines of rare banality, no Unit-critical, barely winded description of what everyone normally equipped with a pair Wave is able to see for himself.
The author is therefore limited to a catalog of images, some of which, admittedly, can easily go without comment.
By cons, very objectively, the thing that seems unthinkable to me is that not one document is sourced and dated !!!
Hardly we are told in what serves as an introduction, that most advertising has less than 70 years ...
After "reading" it is clear that there are many who seem to predate the 40s, but without further information from the book, who knows ... The work to be done.
A date, not a date, would have allowed us to go further than a simple smile contextualizing images. We can laugh - I did - but why force us to stop there?
Also what about subsequent to the 70 pubs? None is shocking, sexist, etc. We live in a perfect world where all is well with our advertising environment? The mind boggles. Yet that is induced by the selection of the proposed documents.
Finally, I think most of you will do as well by going antiquing himself on the net as the quality of most documents is bad (pixelation, villains too jpeg files compressed and expanded too)
"It is not the job" as is commonly said, is the "Video Gag" on paper ... Any takers.
PS: without wishing to overstate the lack of seriousness of the editor, on his own website, Hugo & Cie, the book was written by Jacques Séguéla !!!
I feel sorry for Mrs. PASTOR is not glop ...
