If, HOWEVER, You Choose Which search engine based on how cool the URL is for that engine, you should read this book. It will tell you a lot That can help you find better information. , , and what you may be able to look for in future search engine improvements. If that's your main reason for reading the book, you'll find it too long and involved for that purpose. There's an awful lot about the history of Google. , , Essentially Which is ancient history by now. I graded the book down from this perspective Mainly Because it takes Mr. Battelle A Long Time to get the simplest ideas across.