I always had Braun, I think they are much less irritating than Philips for example. I had a model series 5 of 6 years back. I think the new one is even sweeter but not necessarily more effective. Overall this is a great product. It lacks a stand to it and on which it is charging (the old series had 5), there must plug the cord. For trips a cap to the head would have been with a cover that also contains food, that provided may only contain the razoir.