I bought this book as a gift for my wife, who is studying economics, purpose I read it with interest, too. It was very easy to read. In the book the authors say They wanted give the average reader a new way of looking at the world, by using economic principles to analyze what motivated people. And It has stimulated my thoughts about What Motivates people and shows very interesting and usual side of economics. Then I Went Bought and Reviews another copy as a gift for my brother (who aussi Studied economics).