The author sells a lot in the book, it may annoy after a while ... The French version also corrects these imperfections, giving a kind of supervision and audit statements of our friend Jeff Jarvis .
I recommend the book to all bloggers to reflect the community aspect has the web today.
"What would Google for you" should have been the main title. It is not there to "google approach" but rather a reflection Googlienne following several cases;)