Informative and entertaining non-fiction

"Yes! 50 Scientifically Proven Ways to Be Persuasive" is a nonfiction interesssantes of Noah Goldstein, presents the results of research on the subject argue convincingly. I have read the English-language Kindle edition.

Interesting, entertaining and amusing way different tactics and methods are presented in this book in 50 very short chapters, in order to convince others of their own ideas, concepts or products. The methods can be divided into the professional world, in business, in education and upbringing as well as in private in the family or friends to apply to present their own point of view more convincing to persuade a potential customer from purchasing or bring the son to be clean rooms.
Reading the book are also repeatedly performed in the advertising methods used in mind and explain the way they work.
To all the tips and tricks to substantiate scientifically, will be presented to each of the 50 methods findings from international research.

In the English-language original, the book with average language skills is good to read and understand. The research results are clearly explained, without being incomprehensible scientific technical terms.
The 50 chapters are relatively incoherent strung together, where they already repeatedly take course in continuous of the book to each other with respect. This also makes it possible at any time to take a reading break and later easily enter again.

Much longer the book should not have been, otherwise it would be something on one or perhaps even become boring because of course already repeated in detail a lot. All in all, a very informative and entertaining while nonfiction.