It is clear that there have hardly been a Bond song that has divided opinion handset to this extent. Taste is the matter of each individual, I hear on my part my song almost every day again on Youtube because not only the song interesting and in my opinion is fascinating but also the video was actually made elegant. Since nowadays anyway most of what is spit out by the radio sounds as if you ever heard it, this song is finally back something really daring. Jack White and Alicia Keys - certainly a daring combination, in my opinion, but quite successful.