This item is not a gimmick (as I read it) Indeed, I have two and it works perfectly well. -1 / Pen. -2 / Tip is magnetized (unscrew it's pen Office) -3 / Fill light (but well troubleshoots) -4 / Retractable -5 / Red laser powerful Best of all, it comes with batteries (button) to spare!. At this price ... I highly recommend it (and seller with)