Jump Out of the Ruts of Your Present Thinking

Rethinking how you 've always done things is not easy. Especially in business, we fall into deep ruts Often without even knowing it. Surprisingly, many good businesses, and many good business leaders, are stuck in ways of thinking did prevent them from having any real chance of becoming great. This book shows you how to escape the hold of Conventional business wisdom, how to leave others scratching Their Heads wondering "Why did not I think of that?" The book, and companion works: such as the more recent publication Why Did not I Think of That? - Think the Unthinkable and Achieve Creative Greatness, will take you to whole new levels of business success by teaching you the Disciplines thathave allowed truly great companies and great business leaders to make the leap from "good" to "great." On Making the leap, thesis highly successful people and Organizations achieve creative greatness by thinking what had been unthinkable before taking the leap to ultimate success. Look and you will find books on the shelves synthesis of many good people in the process of leaping to greatness.