Unlike other American management books Jim Collins does not merely seek to spill the beans (which incidentally can be very entertaining), but has its strategic conclusions with scientific surveys. Due to the more methodical and scientific writing style can be "Good to Great" Read a little more difficult than comparable American management books but is still liquid and easier to read than the German counterparts without being however miss the respect to a sound scientific basis.
As elementary for the foundations for the leap from "good" to "great" Jim Collins describes the following questions:
What's the best way?
What I really have passion?
What economic parameter drives my business?
Moreover, Collins holds not generally the staff for the success factor for companies, but the right people in the right positions. "Get the right people on the bus and in the right seats."
In addition, Collins goes on the importance of the "hedgehog" - a strategy which I here but do not want to anticipate the reader.
Conclusion:
Overall, the reader noted that Jim Collins and his research team have five years working intensively with the difference between "good" and "great" and thus are able tangible recommendations dispense.