With this book full of funny but mostly amazing anecdotes, the author shows us the power of color in our daily lives by documenting all his examples from studies providing the necessary scientific credit to a popular book. It is a reading both easy to access and very rewarding and it is this mixture which for me is the total success of this book. In addition it is a nice object that does not spoil anything, almost a maketing object ... but is that I would not be myself influenced ??? Color as this book definitely have an amazing power! With you to discover them ... or not.