Multi-layered biography with a fascinating overview of the development of ingenious products and Innovation Management

A few years ago the world was surprised by the revolutionary iPhone in sleep. Most experts were amazed how much innovation put in the device, particularly when it came the far superior ease of use to a wide range of mobile devices dominating competitors like Nokia, HTC and Sony Ericsson. On the iPhone it was an entirely new design, to the integration of a whole ecosystem of applications that all that was available until then, were far superior. A little later appeared on the iPad, which concluded that the majority of applications functioned much better in larger presentation and made even more fun. For years, other manufacturers had occupied the market. Their equipment was not really user-friendly, partly screaming badly, and the progress has been quite slow. And then this revolutionary new device from Apple. How was that possible? This question have been asked many time. And this question is answered quite clear in the book "Steve Jobs". Steve Jobs is mitverantworlich for almost any of the remarkable innovations that can be found on iPhone and iPad and all of its predecessor products. He especially since his return to Apple created an incredible innovation culture within the company that focused much more on creating excellent products, rather than based primarily on sales, as was the case under CEO Amelio. Steve Jobs has invested most of his available time is to form a company that is set up as a unified whole by all departments ago to develop a few products in absolute perfection, without compromise. He has tabled his wealth of experience, from the Enwicklung the Apple II and the Apple Macintosh graphical user interface, to its experience in the development of animated films with Pixar, and in working with Walt Disney. This included his knowledge of how to penetrate into new markets (eg in the music industry) and technology, media content (content) and in particular can combine design innovation. Steve Jobs experience in innovation management, its ability to focus on the essential and large teams of "A" draw up players and motivate were, that you can read clearly here, responsible for the outstanding success of all products and by Apple as a whole temporarily 's most valuable company in the world. While Jobs merits are undisputed as one of the greatest innovators, he is on the other side across as a really unlikable person with whom you do not want love to do, because it incredibly bad deal with most people. And this site makes it then but still human. The description of Jobs' reality distortion field ", his denial of reality in contrast to technical issues, which allowed him time and again, absolute peak performance is very interesting extract from his staff and to make unimaginable reality.

"Steve Jobs" by Walter Isaacson is much more than a biography of one of the most dazzling technology-CEOs of the 20th and 21st century. In my opinion is one of the major technology books that have ever been published. It handles a wide range of topics, which is essential for the development of leading edge technology products. Furthermore, the book gives a fantastic overview of one of the most interesting branches of development of the technology industry, namely that of the personal computer. Thus, it is not enough by far. In the book there is a wealth of information about how the best products are developed and how to develop new markets, and in particular, how to create entirely new again through the merging of different markets.

Most biographies are quickly executed claps of ghostwriters and terribly boring to read and not really written with love. This biography is different. It is in the style very factual, but never wrote boring. They handled controversial issues very dialectical, where the various parties to come to speak, and that makes it very real. The sources are to a large extent by Steve Jobs himself, who has given many years Isaacson umpteen interviews and has enabled many contacts for other interviews. I've never read a biography in so much material has been processed in detail but interesting. Isaacson also has an excellent manner, difficult technical or complex issues generally represent easy to understand and reduced to the essentials. Also impressive is the breadth of the topics from the hippie life with music of Bob Dylan and girlfriend Joan Baez about all details of computer technology, innovation management, very essential issues for the design of products, film productions to crops such as Zen and sects such as Hare Krishna. The book is a masterpiece. And it's a very important contribution to issues such as innovation management and leading product design. Anyone who wants to develop new good technology products, should definitely read this book.