I am vegan and was a long time in search of a viable alternative Nutella. And what can I say, I've finally found! This stuff has the same consistency and tastes almost the same, but not so pappsüß as Nutella, which I personally find better. Non-vegans around me were also enthusiastic. Incidentally taste the other varieties of the same brand just great. I can only recommend. But be careful: you can not stop to nibble at it!