On the way to design classics

An estimate of the slow watch could be satisfied with praising the product in all individual dimensions. It is well made, has a timeless design, comes in a stylistically restrained packaging and is marketed by an excellent customer service. Such an assessment is correct and incomplete at the same time. Because here is missing the view of the whole.

The slow Watch is supported by a minimalist philosophy, which still makes itself felt in the smallest detail and is consistently maintained by the manufacturer. This philosophy corresponds to the less is more. She heads modern industrial design, architecture, or just in this case, the design of a clock. Designed object is traced back to its original function and made with a new idea into something special. Such a product should not yell at his owner, should not beg attention for its many useless, partly contradictory and immature features. It should not be overloaded, but as an object into the background and his role can be that space that these needed to be integrated into everyday life, to be useful, and not distract from the essentials. For the slow watch which means that it displays the time. Not more. If you look at watches the competition, it becomes clear how difficult this can fall design decision. Its special feature relates the slow watch from the Einzeigerkonzept on a 24-hour dial. The effect of this idea is a slowing down of everyday life.

The minimalist design runs through the entire product philosophy: The clock is not for the modern metropolis-cowboy who is still looking between iPhone and Porsche SUV something with which he can bring his progressive technological attitude expressed that course only the counterpart would to his own sentimental soul. Nowhere an absurd gimmick is housed, with the other person would impress: No nanoseconds display, no lunar calendar, not multiple stop functions, no compass. In short, nothing installing of the bells and whistles, the other watch manufacturers. The slow watch just know the time. This is in the foreground. Which all other design decisions must be subordinated. Therefore, can be found on the face, no further date display, no logo or name of the manufacturer and what the rest of it can be other watch manufacturers come at additional things to fall out of the mass of the arbitrariness in which they then however go down consequently. The minimalist design decision also serves the symmetric case, its biggest feature is to absorb the movement and otherwise genteel to take a back seat. The material feels valuable and also unadorned. The bracelets I have a brown calfskin strap and a silver metal bracelet are good sized and matched stylish at the clock. Again, no frills. The calfskin strap is provided neither with showy embroidery, yet another visible embossed ornaments and it adheres also back and is just a bracelet made of soft, very fine leather. The minimalism of the design finally is also reflected in the package. Quite reluctant comes the dark, small box, whose function is to protect the clock on the transport and to put these unpack without much pomp in scene. Did you watch the slow unpacked, placed around the wrist for the first time, so there is set a little smile of satisfaction on this tasteful piece of watchmaking.

Conclusion: The slow watch is more than the sum of its parts. It is the result of a logical conclusion imaginary design process, which all other decisions had to subordinate. The reward for this effort is an exceptional product with potential to become a design classic.